Joopie
Schrijver
6 aug. 2026
In short: most Loop Colors shades are named after cities, and when you compare the color chart to a map, you'll start spotting color families. The Netherlands is orange, England is red, France is blue, and Italy is green. Here's why—and the coolest easter egg hiding in your paint collection.
You pull a can out of your bag. LP-120, Amsterdam. Next to it sits Rotterdam, and somewhere at the bottom there's probably a Manchester rolling around. You may never have thought about it before, but you're literally holding a city in your hand.
The names of Loop Colors shades aren't random. There's a world map hidden inside the color range, and once you notice it, you'll never look at your cans the same way again.
Your Spray Can Carries a City Name
Loop Colors has been around since 2015, and every can is produced in Italy, in Morimondo, just outside Milan. The range includes more than 200 colors, and most of them are named after cities. Amsterdam, Berlin, Lisboa, New York—it reads like the travel itinerary of a writer who's always on the move.
As the official Loop Colors distributor for the Benelux, we stock that entire atlas of cities in our shop.
Not every shade gets a city name, and that makes perfect sense. Basics and specialty paints keep functional names because Chrome is simply Chrome, and you want to find your fluorescent colors at a glance. But once you dive into the standard range, the color chart starts looking more like an atlas.
Put the Color Chart Next to a Map
This is where things get interesting.
It's not a strict rule, but if you plot the city names on a map, clear color families begin to emerge by country.
The warm orange shades carry Dutch city names. Deep reds belong to English cities, from Manchester to London. Cross the Channel into France and everything turns blue, with shades like Lens, Lille, and Nice. Italy is all about green, from Milano to Firenze. Germany covers the warm earth tones with cities like Berlin and Hamburg, while the American cities stick to clean greys with names such as New York, Chicago, and Detroit.
The rest of Europe joins in too. Scandinavia leans towards lilac and cool purples with Stockholm and Oslo, while Portugal and Ireland take the softer pinks and magentas.
Did Loop Colors intentionally plan every single shade this way? We can't say for sure. What we can say is that the pattern is there, and once you spot it, choosing a color suddenly feels like taking a small trip.
Why Cities?
Cities and graffiti have always gone hand in hand.
Graffiti culture has never stayed in one place. Writers travel to jams, paint pieces in unfamiliar cities, then return home with fresh ideas and influences. New York, Paris, Amsterdam—every city has its own scene, its own style, and its own stories written across the walls.
A color range built around cities fits that culture perfectly. Instead of picking another number from a chart, you're choosing a place with its own identity.
That also makes the palette more personal. Some writers swear by the warm Southern European shades, while others build their entire collection around the greys named after American cities. Your favorite colors often say something about where your style comes from.
From Amsterdam to Oss: The Dutch Orange Family
For Dutch writers, the orange family is probably the most fun.
Amsterdam is the bright, vibrant orange that jumps out from a distance. Around it you'll find a whole map of Dutch cities: Haarlem, Utrecht, Rotterdam, Eindhoven, Breda, Tilburg, Arnhem, Helmond, and Oss.
The shades range from soft peach tones to deeper brick reds, all sitting comfortably within the same warm part of the spectrum.
There's another practical advantage. Since these shades are closely related, they're perfect for smooth fades. Grab a light Dutch shade and a darker one, put on a fat cap, and your transition almost blends itself.
Morimondo: The Easter Egg Hidden in the Range
And now for the best part.
Among all those world-famous cities you'll find LP-276, Morimondo.
It's not a metropolis you'd expect to see on a festival poster. It's the small village just outside Milan where every Loop Colors can is actually made.
The people behind Loop quietly slipped their own hometown into the lineup between places like Amsterdam and New York.
Coincidence? We don't think so.
It's the kind of subtle wink you'll appreciate once you know it's there.
Which City Do You Paint With?
Take another look through your own collection with this in mind. There's a good chance you've been carrying half of Europe around in your bag without even realizing it.
Which city is your go-to color? Which can always runs out first?
Send us a message or DM with your favorite city shade—we'd love to hear it. And don't forget to tag Cantastic in your next piece.
Missing your favorite city, or finally run out of Amsterdam? Check out our Loop Colors collection and add another piece of the world to your paint stash.
